Who I’ve Worked With

Pink Coconuts is a platform that allows the LGBTQ+ community to book experiences in the Caribbean and South America. The organic content strategy consisted of post feeds, stories and polls targeted to LGBTQ+ travelers, with one post yielding a 124% engagement rate and organically grew followers by 8%.

Barbados Today pioneered digital media publishing in Barbados in 2010. An initial audit was performed and subsequent training for the team was conducted with a focus on content pillars, hashtag research and A/B testing.

CGI was founded in 1993 and has grown to be a market leader in general insurance in Barbados. An initial audit was performed and subsequent training for the team was conducted with a focus on persona marketing, user-generated content and the best ways to showcase value.

BSIR is a real estate property sales and management company, specializing in luxury multi-million dollar properties. An initial audit was performed and subsequent training for the team was conducted with a focus on hashtag strategies, A/B testing and personas

PVH Group, Inc, a management consultancy with companies in the medical, automobile, general insurance, digital media publishing, real estate and travel industries. An initial audit was performed and subsequent training for the team was conducted on overall marketing strategies covering persona marketing, content pillars, user-generated content, ratings and reviews, short-form video strategies, A/B testing, how to give value without sounding ‘salesy’, the marketing funnel, evergreen and situational marketing tactics for an ad strategy, custom audiences, dynamic ads and competitor tracking.